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E-newsletters?are a very powerful and important branding tool. Email has become so embedded in our daily lives that it is one of the best ways to directly engage with people who are genuine charcoal ugg australia boots interested in your brand. But do be different. I'll come to this.

Over 90% of internet users have an email account, and a study by genuine charcoal ugg australia boots email provider AOL showed that over a quarter of these users check their emails as soon as they wake up, as part of their daily routine.

As well as delivering specific,?targeted marketing?messages that can quickly generate responses and sales, it has been found that?email marketing has a significant effect on people's overall impression of a brand as well.

A 2009 study by marketing firm Epsilon found that "57% of consumers feel more positive about companies genuine charcoal ugg australia boots who send them emails". 84% said they liked to receive?e-marketing messages from companies that they have signed up for, because even if they don't always read the message, it's good to know the information or offer will be there when they're ready. At onebestway we know this.